Who We Are

We’re the official global business blog for Globial.

Sunny Mui – Editor in Chief

Sunny enjoys writing about marketing and whatever business topic catches his fancy. He has led Globial’s online marketing, social media, and communications efforts since joining Globial in September. Sunny graduated with honors from San Francisco State University. He holds a BS in Business Administration: Marketing Concentration and a BA in English Literature. Sunny was part of the campus Marketing Association and was selected as one of the finalists for Outstanding Marketing Student of the Year 2010. He is currently enrolled in the Project Management program at UC Berkeley. Prior to Globial, he managed multiple websites and social media accounts at Gate 58, an online lead generation and brand building marketing firm. He enjoys volunteering with the Red Cross, reading, writing, and cooking.

Jay Zadey – International Business Editor

Jay enjoys examining the implications of the economy and current events on small businesses. He writes regularly on issues affecting businesses and national economies. Jay is a Business Management Economics major from UC Santa Cruz, where he is currently working on minors in Information Systems and Politics. Prior to Globial, he used to work at Congresswoman Fiona Ma’s office at City Hall in San Francisco, where he was involved in creating various policy proposals. He is interested in reading about technological, economical, and political trends that are affecting the planet today. In his spare time, he likes listening to music, playing sports with friends, and reading.

Brenden Johnson – Business Editor

Brenden is interested in various areas of business including shipping, sales, and accounting. He examines these areas regularly and offers cogent advice for the small business owner. He is a Marketing Analyst at Globial. Since being with the company he has produced content used within Globial’s website, established contacts for press generation, and implemented marketing strategies. Brenden graduated with a degree in Economics from the University of California Santa Barbara in 2010. During his time there he was involved in various organizations including the water polo club team, the ski and alpine team, and the environmental affairs board. He is interested in how internet technology can change the way people around the world trade products and business information, creating long lasting relations. He is also interested in golfing, skiing, and swimming. Brenden is currently working to get his certificate to practice business in Chinese.

Umut Yildirim – Economics Editor

Umut Yildirim is the founder and the CEO of Globial. Prior to Globial, he worked for a number of diverse international small and mid-size businesses in senior level executive positions. During his career, he experienced and analyzed the problems related to global trade. He is extremely passionate about SMEs, strategy management, and internet communication. He holds a BSc. in Engineering from Istanbul Technical University and an MBA from the Barney School of Business. In 2002, Umut was awarded with Prof. Kakac Scholarship for his educational achievement. In 2006, he was selected as a European Union Scholar to pursue studies at the University of Florence. In his spare time, he enjoys running in Silicon Valley and playing Go as well as chess.

Faiza Zeshan – Marketing Consultant

Faiza enjoys managing and implementing various marketing procedures and processes evaluate existing practice and opportunities for standardization. She is currently an undergraduate student of Cal State East Bay in Hayward, California majoring in Marketing and IT Management. She is working in different marketing aspects of Globial such as social media, online marketing and introducing new marketing concepts and strategies into the business. In her spare time, she likes to read fiction books, draw and take pictures and play tennis.

Lynn Prudencio – Design Consultant

Since joining the team in September 2011, Lynn has provided usability consulting in addition to creating the look and feel of the Globial brand. Lynn holds a BA in Psychology with a minor in Cognitive Science from UCLA and is currently pursuing an MFA in Web Design and New Media at the Academy of Art University. She has 5 years of web design, front-end development, and marketing communications experience. Prior to Globial, she helped execute the communications strategy for one of the world’s leading integrative medicine centers and provided user experience consulting for other web applications. She also worked with the Google Webmaster Team to create, maintain, and launch B2C webpages including g.co, mobile.google.com pages, google.com/checkin, Google Voice and more. Lynn enjoys music, video games, modular origami, and finding new ways to entertain her two cats, Blue and Ellie.