"Within one month our revenues had jumped over 50%."

The Importance of Leadership in Business Development

The Importance of Leadership in Business Development - Ulysses Grant Statue

Great leaders inspire great businesses.

Today’s post comes courtesy of business contributor Justin Cody

When it comes to achieving business success, most people think it is mostly because of the strategy that the business comes up with. The strategy is one part of the whole range of reasons but not the reason for success. There are a lot of things that amount the success of an organization, and leadership without a doubt is the main reason for this success. Most people believe that leadership is a quality that is in born and not all people can achieve it, however this is not right. Great leaders who lead businesses to success are made, and not born. Leader is someone who shows the way to his followers and looks to create future leaders for business, as part of succession planning. When it comes to business development the need of leader is more important.

Leaders support vision and values

The main task involved in business development is to create more sales opportunities for the company and also lead to greater profits for the organization. There are a lot of times when the organization may not be able to meet sales targets. This is the time when most sales people will be under a lot of pressure. This is one the many reasons why a leader should be present; he mentors and helps his team cope up with this difficult situation.

Leader should be willing to lead the way

You will not always have easy targets to meet, nor will you always be meeting clients that will be converted into easy sales. This is one time when the leader needs to stand up and show their true skills and help his team into meeting their targets. The leader is always there to direct his team to the right direction and also benefit themselves and the organization. Consistency is the key when it comes to leadership, the leader always has a reason for making claims and lives up to his set values.

Leader for the team

When it comes to the business development team the leader is one of the most important people that plays the role of a bridge between the management and the sales team. The leader knows both sides of the story and thus is able to create a way that is favourable for both the team and the employees. He knows what he is doing and he is able to foresee what his actions may lead to. Thus he is always on top of his game.

Keeping attitudes consistent

The leader is someone who needs to keep a constant winning attitude if he wants to see his sales team win. The attitude of the leaders matter when it comes to business development; a good leader always has this in him. A good leader will always show his team the positives and also motivate them to do their best and in turn bring the best out of his team.

Caring for employees

For an employee to perform at their best, they need to know that the company cares for them. This is what leaders are important for. The leaders make all employees know that the company cares for them. With this feeling the business development team is able to give more than their best and is able to make more sales. They put in that extra effort, when they know they are loved.

Leaders have a plan

A leader without vision is nothing. When it comes to business development they need to have a vision, a strategy and a plan. Without a plan the business development team, no matter how good it is can never achieve what they set out to achieve in the long run. The leader is there to make sure that everything is going on track and the business development targets are being met along with growth of the employees.


Justin Cody

About the Author

Justin Cody is a blogger who usually writes about leadership and business related topics. He also writes for Editions TV with Terry Bradshaw. Editions TV can be found in twitter with the handle @editionstb

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Author:Globial International Business Team

The Globial International Business Team researches, analyzes, and reports on all things related to global trade and business.


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