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How Can I Improve Brand Perception and Recall with Promotional Pens?

How Can I Increase Brand Perception and Recall with Promotional Pens - Pens in a circle

Pens: Mightier than just a sword

Promotional pens and pencils are a staple in the $18 billion promotional products industry because they work! Studies show that the well-chosen pen is an affordable advertisement that helps to create positive brand awareness and recall. Recipients remember your brand for months. Existing customers reorder faster than those who receive coupons. And over half of recipients say that they use the product daily, do business with the company, and that their impression of the company is more positive.

According to Halo.com, one of the largest U.S. distributors of Bic promotional pens, you’ll get the best return if you take time to really match the right pen to your audience and the event or method of distribution.

That’s not as easy as it sounds. There are literally thousands combinations of barrel, cap, ink, colors, and writing styles of promo pens to choose from. Use your distributor’s sales representatives to help guide you. To start, you can get some great ideas by looking at some of these Bic promotional pens. Bic is one of the leading manufacturers in the industry. Named for company founder Marcel Bich, Bic created its first imprinted pen, the Bic Graphic, in 1969.  Today, the company offers an incredible array of styles for every budget and taste.

Different Strokes for Different Folks

The trick is to choose promotional pens or pencils that convey the right branding message to your target audience. If you your company sells a higher-value item or service, for example, reflect its value with a sleeker, more upscale design – maybe a sleek, retractable ballpoint pen with a gold-plated and nicely balanced metal barrel. Using your company’s colors, mix and match barrel and cap colors to create a brand billboard.

Some people prefer the smooth feel of gel inks. Some prefer traditional ballpoints, others the roller pen with a snug-snapping cover. While rarer these days, even fountain pens still have some fans.

Another factor in deciding the type of pen to use is the event or venue where you’re distributing them. If it’s on a promotional table in a bank branch, you’ll probably choose something fairly traditional. If you’re including pens in goody bags at a road race or a student job fair, you’ll probably want something sportier and durable enough for on-the-go use in book bags, pockets, and outdoors.

Environmental considerations may be very important to your brand positioning and to your audience. Now you can choose eco-friendly products that are free of harmful chemicals, are made from recycled materials and can be refilled.

Always take time to research the consumer safety record of your manufacturer and product. If your target audience involves families, schools, or children, consider the BIC Round Stic, designed with an innovative ventilated cap to prevent accidental inhalation by children.

The bottom line? You’ll make a great impact if you choose a quality product, work with a reputable distributor, and match the product to your audience.

About the Author

Reyna Zoey is a Marketing Coordinator at the nation’s leading promotional products company which supplies branded merchandise such as Bic promotional pens, personalized pencils, logo pens & other imprinted items to maximize your brand exposure.

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Author:Globial International Business Team

The Globial International Business Team researches, analyzes, and reports on all things related to global trade and business.


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