"Within one month our revenues had jumped over 50%."

How to Find Buyers

The most important thing for any business, is finding a customer or a buyer for your product. The way businesses survive is by making products or services that customers want to buy. This is the reason that so many businesses focus on the customer or the buyer experience. A lot of small businesses and international businesses have trouble finding people to buy their products. So I figure, it makes sense to offer tips on how to find buyers, considering that is the most important part of becoming a successful business.

  1. My first tip is get out there, meaning let people know what your business is and what you are selling. This could include your friends, previous business contacts, etc.
  2. Start cold calling potential clients, you can usually find some through existing customers. Since, people tend to form business networks with people they trust.
  3. Join an association or industry group. Every industry has one, for example, the retail industry has the National Retail Federation(NRF). They can provide some real helpful advice on how to grow your business.
  4. One of the easiest way’s to get business is to get your customers to refer you to other customers. You can also provide incentives to your current customer if they refer another customer to you. For example, online driving schools, pay current users some money every time they refer a new customer to them. In addition, the new customer also gets some kind of deal for following through with the referral.
  5. Social media is also a great tool to advance your business and meet new buyers. For example, Globial has thousands of businesses in practically every business area imaginable. So sign up for Globial, check the tradebook, read buying leads, search for buying offices using search, post product pictures, promote your globial profile, tell customers/business contacts to connect with you on globial and network with them.
  6. Depending on your business, you can also maintain a blog, in order to promote your business and give customers an idea of what your business has to offer. It’s all about providing your customer with the kind of information that will convince them that they want to use your product.
  7. Then there are the little things like modifying your email signature, so that your company info pops up every time you email someone. This way people are reminded of what your business is doing.

In the end, it’s all about getting the word out there and getting your customers to get the word out as well, since people tend to value the opinion of people they trust. For example, if I told my friend to go see a particular movie that I thought it was particularly good, there is a much higher chance of my friend paying to go see that movie. My opinion is more personal and trusted, as opposed to a movie commercial telling him to go see it. While product quality is clearly important, the businesses that have have the most effective  marketing efforts are the ones that have invested the time in finding buyers.

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Author:Globial International Business Team

The Globial International Business Team researches, analyzes, and reports on all things related to global trade and business.


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2 Responses to “How to Find Buyers”

  1. Jeb
    May 1, 2012 at 9:42 am #

    Great post.

  2. Geoff from Adelaide, Australia
    August 30, 2012 at 4:03 pm #

    Helpful hints but change spelling in Tip 1 from “their” to “there” and in the line after Tip 7.

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