Globial Talks Business

Trade shows are an excellent example of the Pareto Principle in action: 20 percent of the booths tend to receive 80 percent of the traffic. While a bland booth is rarely successful, bringing in little or no foot traffic, an eye-catching, interesting booth can be a massively successful marketing asset for your company. We’ve looked [...]

Have you ever picked up a promotional pen imprinted with the name of a business and then discovered it didn’t work when you tried to scribble something with it? That’s pretty annoying, right? In disgust, you may have dropped the cheap freebie pen and searched for a “real” pen – that is, a name-brand pen. [...]

Are you looking forward to starting your own business? That is a great thing that can help you get out of financial constraints. Many people have been looking forward to getting that sweet financial freedom but they have forgotten the importance of having a business. With that, your decision to build your own business is [...]

It goes without saying that your resellers can be the difference between sinking and swimming when it comes to the sales process. Having a top-notch network of resellers can be an excellent revenue booster, so it’s important to consider carefully when you are choosing who to onboard as a reseller. Here are some helpful tips [...]

When considering the branding for your company you can do a lot worse than study the big boys that have nailed it. We all need a little inspiration from time to time to get the creative juices flowing and it’s always a great idea to keep an eye on the businesses that you think are [...]

Each year companies spend enormous amounts of money to attend and display their products and services at trade shows and other events. When venues are wisely selected those can be highly effective tools for selling and spreading the word about your products or services. Unfortunately, what often begins as a promising buyer often fizzles to [...]

If you run a business, whether it’s big or small, then a logo should be a prominent part of your marketing plan. By creating a good logo, you will create an image that people can instantly identify with your brand. This in turn will allow you to market your business in a whole new range [...]

Promotional items can get expensive! Costs range anywhere from cents all the way up to hundreds of dollars. If you are attending a trade show for your business, there are a number of great options out there for promotional items that won’t break your company’s budget. Here are five practical promotional items under a buck. [...]

Once upon a time, the companies with the biggest budgets and marketing departments captured the most attention. They used their superior resources to win the battle for customer “mind share.” But that was then, and this is now. In the modern business world, we have a variety of new communication tools that have made traditional [...]

Avoiding black-hat SEO practices and keeping an eye out for bad neighborhood IPs are two important elements in keeping your reputation clean, something which these days is one of the most significant essentials of small business management. Sadly, your reputation can get dinged without you doing anything shady. Black-Hat SEO But let’s start off with [...]