Steve Jobs was one of the most dynamic entrepreneurs of the late 20th century and will probably be remembered as one of the savviest innovator of the 21st century. His legacy being Apple inc and the various revolutionary products that it created. Even though Apple produced technologically complex products, they were produced under relatively simple guidelines that Steve Jobs instituted at Apple. I came across an article on Forbes titled “10 Leadership Tips from Steve Jobs” by Susan Kalla, who was talking about Walter Isaacson’s, “The Real Lessons of Steve Jobs,”. The article mentioned 10 lessons whereas Walter Issacson mentions 14 lessons. Here are some of the lessons that I felt every business owner should consider, regardless of industry.
The devices that Apple produced looked futuristic and complicated, yet they were very easy to use and quite simple in terms of complexity.
2. Control the Experience
Apple took end-to-end responsibility for the end user. Part of Jobs’ compulsion for “the whole widget” stemmed from his controlling personality. But it was also driven by his passion for perfection. The strategy set Apple apart from competitors.
Innovators don’t have to be pioneers. People were downloading music and then burning their own CDs. The iMac’s drive couldn’t burn CDs. Jobs said, “I thought we had missed it.” But instead of upgrading the iMac’s CD drive, he created an integrated eco-system that transformed the music industry, by giving birth to iTunes.
4. Team with Winners
Steve Jobs was widely known to be rude with not only members of the press but also with employees. His rough treatment reflected a desire to work with the best and prevent “the bozo explosion,” in which managers are so polite that mediocre people feel comfortable staying.
5. Vision + Details
Jobs’ passion was applied to issues both large and small. Many CEOs are great at creating and promoting a vision; while others know that God is in the details. It’s easy to have grandiose plans, but the details are ultimately what sink or sail the ship.
There are certainly many business and leadership tips that small business owners can learn from Steve Jobs. After all, Apple went from its deathbed in early 2000 to becoming the largest company on the planet today, with some saying that it could be the first trillion dollar company. It just goes to show that businesses, which are run properly, have no limits to success.