Today’s post comes courtesy of tech contributor Helen Hoefele
One of the problems that most online business owners face is getting found on search engines. No matter how good your offer is, if your customers cannot find you on the Internet, your bottom line is guaranteed to be in the red. To get found on search engines, you need to optimise your website to rank well.
What is Search Engine Optimisation (SEO)?
SEO refers to the best practices that are followed for a website to make sure that it ranks well on search engine results pages. There are two tactics to getting good rankings: on-page SEO and off-page SEO. Businesses need to understand their market, do keyword research, and optimise their website to increase traffic and qualified leads.
There are a number of things you should focus on when optimising website on-page elements. These are:
- Proper use of tags. Use alt, title, H1, etc. tags as relevant. The tags should ideally contain the keywords that you are targeting.
- Proper navigation structure. Make it easy for users to navigate to different parts of your website. Use breadcrumbs, interlink your articles, and have a sitemap.
- Website load speeds. A slow-loading website increases your bounce rate and reduces your SEO rankings. Reduce the number of images and heavy files on your website to increase load speed.
- Create good content that is keyword optimised. The content should be well written and not unnaturally stuffed with keywords. Write for humans primarily, but with search engine robots in mind.
SEO consultants can help you identify the on-page elements that you need to optimise to improve your website’s ranking for various keywords on Google and other search engines.
Off-page SEO refers to link building techniques that help to improve your website’s ranking. You can get links to your website through various ways including guest blogging, blog commenting, bookmarking your blog posts on social bookmark sites, writing articles on Web 2.0 properties such as HubPages and so on.
It is important to build links naturally to ensure search engines do not penalise your website. Google is especially strict with the links that are built on a website. Building too many links within a short time can make your website be penalised and appear low on search engine results.
Converting Traffic to Customers
Getting a large amount of traffic does not necessarily mean you will see great conversions. Traffic and conversions are different. You need to develop a relationship with your leads for them to trust buying from you. SEO consultants can help you to formulate a proper content marketing strategy that can help to increase traffic to your website and generate qualified targeted leads.
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