While there are many different approaches to marketing, there are certain things that any good marketing agency should be doing on your behalf. This is especially true when you consider social media marketing and related online platforms. Sometimes, however, you’re just not getting the right guidance. Here are five reasons you should fire your marketing agency:
1. SEO Isn’t Part of Your Marketing Strategy
Search engine optimization isn’t a passing fad. If your marketing agency doesn’t offer any assistance with peppering your online content with strategic keywords and phrases, it’s time to find an agency that’s more adept at putting your content in front of the right audience.
2. Not Enough Bang for Your Buck
Some marketing agencies do offer SEO and some other marketing bells and whistles. However, you may not be getting your money’s worth if an agency is tacking on extra fees for additional services. Take a look at what similar agencies charge. If you can’t negotiate a better deal, move on.
3. You’re Not Getting a Good Look at Your Results
It’s no longer enough to just get the occasional progress report in your inbox. There’s no reason why you can’t get access to real-time results. An effective agency will take time to further analyze your results while offering recommendations on how to enhance what’s working and fix what’s not.
4. Flexibility Is Not an Option
There’s nothing wrong with the benefit of expertise. However, an agency that is not flexible enough to incorporate your goals into the marketing efforts they do on your behalf isn’t really doing you any favors. This includes:
- Failure to drop efforts clearly not working
- Putting too much expense into tactics not reaching your target audience
- Insisting on tactics that don’t reflect your values or brand image
5. Poor Judgment Has Damaged Your Reputation
If your marketing agency is making questionable decisions that damage your reputation, it might be time to find an agency more in-tune with your ideals. Your reputation can be damaged by:
- Lack of response to negative online feedback
- Campaigns that send the wrong message to your target consumers
- Little or no response to failed marketing strategies, especially via social media
If it’s time to fire your marketing agency, you’ll find sources such as Marketing Exchange, a service that matches business owners with marketing resources, helpful when starting your search for more productive marketing resources. It’s more than worth the added effort to find an agency that fits your needs.
About the Author
This article was written by business contributor Marlena.