“A picture is worth a thousand words” couldn’t be truer than when attempting to promote brand awareness. Promoting brand awareness is a relatively simple thought: if you have a company you want people to remember, you need to make yourself memorable. Make the logo creative and appealing to the eye. Use a design that will stick in people’s mind. A design that they can’t easily forget. When they’re in need of your services, your logo should be so ingenious that it’s the first thing that pops in to their heads.
After creating the perfect logo, you need to put it out there on items that people will see. The possibilities for this are endless. Think outside the box and don’t just hone in on the obvious. The more open you are to new ideas, the more ideas will flow through your brain.
Here are five places to use your brand name logo where people will remember:
Your logo will look great on just about any type of accessory, such as a coffee mug, a carry bag, a notebook, pens, pencils, notepads and more. These are things that can be given as gifts to your employees on special days of the year. They can also be given away at any shows or job fairs that your company participates in. The more people that have these items, the more your logo will be seen.
A Gravatar represents your company by the use of an image on the Internet. The brand name logo along with this image will be seen every time that you visit a site while searching the web. It will literally be seen by millions.
A favicon is the icon that is next to your URL on web browsers. It makes it uniquely yours. When people put your link in to their favorites, your favicon image goes right along with it.
People love to wear tee shirts. In fact, it is one of the most common things to wear along with blue jeans. You can sell these to employees and/or customers or give them away as a free incentive. When they’re worn, your logo will be seen on the streets, in the stores and at the mall. It can’t get any better than this in terms of promoting the brand name of your company.
Most people take great pride in telling others where they work. It makes them feel good, special and a part of the team. If you offer an employee a bumper sticker, there’s a good chance it will go on his or her car. If you stick one of these in the boxes of every customer that places an order, there’s a chance they will, too. During a traffic jam when cars are bumper to bumper, the car behind the employee will get a mini-course in hypnosis as he or she has to look at the bumper sticker over and over and over again. The love of your logo just keeps on spreading.
Word spreads fast. Let your logo spread throughout the world through the means of this simple form of brand visualization.
About the Author
Lindsey is a professional writer living in the Indianapolis area. She specializes in writing guest posts on social media and writes about logo identity and brand awareness within this article. Currently, Lindsey is completing work on her master’s degree