Who ever could have predicted, a decade ago, just how vital a role social media would play in almost every facet of society? From news and current affairs to pop culture and the arts, social media plays an integral role in determining the zeitgeist. One of the biggest changes to come about has been the integration of business into social media. It’s now commonly accepted wisdom that social media is one of the most superior marketing tools at our disposal. It’s also cheap, time efficient, and can produce immediate and tangible benefits. In this regard, traditional marketing and brand awareness strategies simply cannot compete.
That’s why it’s so important for companies to properly harness the huge potential of social media. Companies such as White Echo provide expert advice for those unsure of how to effectively utilise social media. Many people are intimidated by social media, being such a recent addition to our lives, and lack confidence in putting themselves forward. Equally, some adopt a sledgehammer approach, failing to note the finer points of social media etiquette. It’s of the utmost importance that you get it right in order to truly yield all the marvellous benefits social media can yield. Here’s a few simple tips to get you started.
Careful planning and execution of content is essential. Product information should, as a general rule, not provide the bulk of your content. Social media is all about engaging with your audience and determining what they want . Consumers are savvy operators when it comes to marketing these days. They will disengage from companies who shamelessly use social media as a platform for self promotion.
It’s about brand awareness, sure, but that doesn’t mean you can just ram it down people’s throats. Self promotion must be approached in a way that provides rewards for followers- competitions, loyalty schemes, vouchers, special sale offers, etc. the quickest way to lose a thousand followers is by consistently trumpeting your companies superiority, without offering any information of general interest.
Social media is a two way street. It’s not just about getting your voice out there. Make sure your customers have plenty of opportunities to be part of the conversation. Ask them what they want more of, what they want less of, what kind of information is useful to them. Encourage them to participate in conversations about your company, but also about the general issues of the day. Make your content short, sharp, and attention grabbing. Acknowledge, wherever possible, feedback from your followers.
Know your audience! Pay attention to what they’re saying, to what information they respond best to, and endeavour to provide more content of that nature. People want to know they’re being heard and are not just viewed as another blank consumer.
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For more information about how you can find and engage your audience using social media, visit www.whiteecho.com